Org Blueprint
R-100HumanDataP0 · CriticalPartial
Head of Audience Intelligence
Owns the audience-intelligence pipeline — trend detection across 21 demographic cohorts (3 gender identities × 7 age bands) over the Americas, Europe, and the Middle East. Supervises the ten audience-intelligence AI agents (AI-019 to AI-028).
Live OpsGrowth
Due-diligence relevance
For Meta / Google / ByteDance and peer strategic acquirers, this role is the human counterpart to the strategic asset (the 10-agent audience-intelligence pipeline). Acquirers will require a named, experienced Head of Audience Intelligence to provide credible ongoing oversight of the AI agents — the absence of this role is one of the most material reasons a strong product gets a low audience-intelligence valuation.
Responsibilities
- Strategy for cohort definitions and refresh cadence
- Supervise the ten audience-intelligence AI agents (AI-019 to AI-028)
- Quality review of synthesised topics and feed outputs
- Coordinate cultural-validator network (R-101) across regions
- Cross-functional reporting to product, legal, and trust-and-safety
Inputs
- · Cohort definitions
- · Region-specific cultural signal
- · Trust-and-safety flags
Outputs
- · Cohort definitions document
- · Audience intelligence quality report
- · Cross-team coordination
Qualifications
- Senior leadership in audience research, social-listening, or news-products
- Comfortable with regulated environments — GDPR + EU AI Act + DSA boundaries
- Cross-cultural team management
KPIs
Cohort coverage completenessCultural-validator engagement rateQuality-flag rate on AI-024 outputs