Org Blueprint
R-003HumanBusinessP1 · ImportantPartial

Product Marketing Manager

Owns product positioning, messaging, launch plans, and competitive enablement.

LaunchGrowth

Responsibilities

  • Positioning + messaging
  • Launch plans
  • Competitive enablement
  • Pricing input

Inputs

  • · Roadmap
  • · Customer research
  • · Competitive intel

Outputs

  • · Launch briefs
  • · Sales enablement
  • · Pricing memos

Qualifications

  • B2C product marketing background
  • Strong writer
  • Comfortable owning narrative

KPIs

Launch awareness liftSales enablement adoption

Interfaces

R-001Chief Product OfficerR-051Marketing LeadR-054Brand Manager