Org Blueprint
R-056HumanBusinessP2 · UsefulN/A

Demand Generation

Drives top-of-funnel demand through paid + organic channels.

Growth

Responsibilities

  • Paid acquisition
  • Conversion optimisation
  • Funnel analytics

Inputs

  • · Budget
  • · Marketing plan

Outputs

  • · Demand-gen reports
  • · Funnel improvements

Qualifications

  • Performance marketing background

KPIs

CAC paybackFunnel conversion

Interfaces